Unity in Every Plate
Nasi lemak has always been more than rice, sambal, and chicken. It’s the one dish that cuts across race, religion, and background. From morning markets to mamak stalls, it unites Malaysians in a way few other foods can.
At NALE, we believe unity is built not just at the dining table, but through the pride we take in sharing our culture with the world.
You Are the Hero of This Story
We’ve often been asked, “What makes NALE special?”
The truth is it’s not just our Ayam Bakar, sambals, or even our viral Wagyu Nasi Lemak.
It’s you.
Every customer who steps into NALE, every Malaysian who believes nasi lemak deserves global recognition. You are the reason we exist.
We see our customers not as diners, but as heroes carrying Malaysia’s story to the world.
Our Mission, Together
When sushi made Japan proud, when kimchi made Korea proud, Malaysians asked: “What about us?” Our answer is nasi lemak.
But NALE cannot do it alone. We need Malaysians - families, foodies, travelers, everyday people, to be part of this journey. Together, we can:
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Show the world nasi lemak belongs alongside sushi and pizza.
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Prove that Malaysian food is world-class.
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Build a legacy we will all be proud to pass on.
Join the Movement
That’s why we have launched the NALE Unity Campaign, where every meal becomes a celebration of friendship across cultures.
Here’s how it works:
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👯 1 Group – 2 Races → 10% OFF
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👨👩👧 1 Group – 3 Races → 20% OFF
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🌏 1 Group – 3 Races or More → 30% OFF
Bring your friends, colleagues, or family - different races, one table, one Malaysia. Share with us your story of friendship and unity, and let’s make every plate of nasi lemak a reminder of what brings us together.
📅 This campaign runs until 16th September (Malaysia Day).